Matti had a highly active week with 41 page views across 11 unique pages, far exceeding the typical baseline of 8 views per week. He browsed both subscription and phone categories, visiting high-intent pages such as /liittymat and /puhelimet, and clicked on 5 products including multiple subscription tiers (4G 20, 4G 50, 4G 150, 5G 600) and an iPhone 16. Despite strong engagement, no conversion has been recorded, suggesting Matti is actively comparing options but has not yet committed to a purchase or upgrade.
high[2026-06-29]Page views of 41 are more than 5x the baseline average of 8 per week, indicating an unusually high browsing session — possible strong purchase intent or exploratory research.
high[2026-06-29]Matti visited high-intent pages /liittymat and /puhelimet and clicked 5 products across multiple subscription tiers and a phone, yet no conversion was recorded — indicating consideration without action.
medium[2026-06-29]Average session duration of 26 seconds is notably below the baseline of 45 seconds, suggesting Matti may be quickly scanning options rather than reading in depth, which could indicate uncertainty or price sensitivity.
medium[2026-06-29]Matti clicked on his current subscription (4G 50 Mbit) alongside higher-tier plans (4G 150 Mbit, 5G 600 Mbit), suggesting he is actively evaluating an upgrade but has not yet decided.
→Proactively reach out to Matti with a personalised upgrade offer comparing his current 4G 50 Mbit plan to the 4G 150 Mbit or 5G 600 Mbit plans, and consider bundling with the iPhone 16 he viewed to nudge him toward conversion.
Kaisa is a non-subscriber who has been actively researching mobile subscriptions over five weeks, focusing consistently on the /liittymat page and 5G product pages. Her engagement peaked in the week of 2026-06-15 with the longest sessions and two product clicks on higher-tier plans (5G 600 Mbit and 5G 1000 Mbit Premium), suggesting an upgrade in interest toward premium options. However, activity has dropped sharply in the last two weeks with no product clicks, indicating possible hesitation or stalling before conversion. She has not yet subscribed despite repeated high-intent visits.
low[2026-06-01]High-intent page (/liittymat) visited but zero product clicks, and page views (3) are well below the baseline average of 8 per week. Early browsing with no action taken.
low[2026-06-08]Page views (3) remain significantly below the baseline of 8 per week. Session duration jumped to 102 seconds average, indicating growing interest, but only 1 product click against a baseline of 3.
medium[2026-06-22]Activity dropped to only 2 page views (well below baseline of 8) and zero product clicks after a peak engagement week, suggesting hesitation or decision stall following active product consideration.
high[2026-06-29]Sharp drop-off to just 1 page view and zero product clicks. Kaisa revisited /tuote/5g-600 without clicking, indicating continued interest but no conversion — a repeated visit to the same product without action.
→Reach out to Kaisa proactively with a personalised offer on the 5G 600 Mbit or 5G 1000 Mbit Premium plan, as she has shown clear high-intent browsing and product interest but appears to be stalling before purchase.
Juhani has been browsing the Delia website across 4 weeks with very low engagement, averaging only 1.5 page views per week compared to the baseline of 8. He has visited the high-intent /liittymat page twice but has not clicked on any products or subscriptions across the entire period. Session durations are consistently short, suggesting brief, exploratory visits without strong commitment.
low[2026-06-01]Page views (1) are well below the baseline average of 8, and session duration (12s) is far below the 45s baseline. Only the homepage was visited with no further exploration.
medium[2026-06-08]Juhani visited the high-intent /liittymat page but made zero product clicks, indicating consideration without conversion. Page views (2) remain far below the baseline of 8.
low[2026-06-15]Activity dropped to a single homepage view with only 8 seconds of session time, the lowest engagement of any week observed.
high[2026-06-22]Juhani returned to /liittymat for a second time across the observation period but again made no product clicks, reinforcing a pattern of repeated high-intent page visits without conversion.
→Proactively reach out to Juhani with a personalised offer or guided consultation around mobile subscriptions, as his repeated visits to /liittymat with zero conversions suggest interest but a barrier to committing — a direct touchpoint could help close the gap.
Pekka shows strong initial interest in premium smartphones over the first two weeks, repeatedly viewing and clicking iPhone 16 Pro 256GB alongside other flagship devices. Engagement drops sharply in weeks three and four, with minimal page views, no product clicks, and very short session durations. This pattern suggests he was actively comparing phones but may have either made a purchase elsewhere or lost interest. His existing 5G 1000 Mbit Premium subscription indicates he is already a high-value customer.
medium[2026-06-15]Page views dropped to 2 (vs baseline of 8) with zero product clicks and an average session duration of only 35 seconds, despite visiting /puhelimet — a high-intent page. Significant drop-off after two weeks of active phone browsing.
high[2026-06-29]Extremely low engagement: only 1 page view, 8 seconds total session time, and zero product clicks. Near-complete drop-off in activity, suggesting disengagement or a completed purchase decision elsewhere.
medium[2026-06-08]iPhone 16 Pro 256GB was clicked for the second consecutive week alongside additional iPhone and Pixel browsing, indicating repeated high-intent consideration without conversion.
→Reach out to Pekka proactively with a targeted offer on the iPhone 16 Pro 256GB or a comparable flagship device, as he showed repeated high-intent interest but has since disengaged — a timely incentive could recover a likely near-purchase decision.
Anna is currently on a 4G 20 Mbit subscription and has shown clear upgrade intent, particularly during the week of June 15th when she actively browsed 5G subscription options and an iPhone 16. Her high-engagement week included clicks on 5G 400 Mbit, 5G 600 Mbit, and iPhone 16 128GB, suggesting she is comparing upgrade options. The weeks before and after this spike show minimal activity, indicating she may have paused her decision-making without converting. The pattern suggests she is in a consideration phase and may need a nudge to complete a purchase.
low[2026-06-01]Page views (2) are well below the baseline average of 8, and despite visiting the high-intent /liittymat page, there were zero product clicks. Very short average session duration (28s vs 45s baseline) suggests a brief, uncommitted visit.
high[2026-06-15]Page views spiked to 10 (25% above baseline of 8) with a significantly elevated average session duration of 125 seconds versus the 45-second baseline. Anna visited multiple high-intent pages (/liittymat, /puhelimet) and clicked on three products including two 5G subscriptions and an iPhone 16, but did not convert — indicating strong consideration without purchase action.
medium[2026-06-22]Activity dropped sharply back to only 2 page views with zero product clicks, mirroring the low-engagement pattern of week one. This drop-off following a high-intent week suggests Anna may have stalled in her decision and risks churning without intervention.
→Proactively reach out to Anna with a personalised offer combining a 5G 400 or 5G 600 Mbit subscription upgrade with a bundled iPhone 16 deal, as she has shown strong but unconverted interest in both products.
Sari has shown consistent and focused browsing behaviour over 5 weeks, almost exclusively within the security category. She has repeatedly visited VPN product pages — particularly Delia VPN Pro — and the /tietoturva high-intent page, clicking on VPN Pro three times across the period. Despite clear interest, she has not converted to a purchase, suggesting she is in a prolonged consideration phase comparing VPN options.
low[2026-06-01]Page views (2) are well below the baseline average of 8 per week, and product clicks (1) are also below the baseline of 3. Activity is minimal but focused on security.
low[2026-06-08]Page views (2) remain significantly below the baseline of 8 per week. However, the user clicked Delia VPN Pro, indicating high intent despite low overall activity.
medium[2026-06-15]Repeated visits to both /tuote/vpn-pro and /tuote/vpn-perus alongside /tietoturva without conversion. This is the second consecutive week visiting VPN Pro with a click but no purchase, indicating sustained consideration without action.
medium[2026-06-22]Activity dropped to a single page view with zero product clicks. The user visited /tuote/mobiilivarmenne — a departure from her usual VPN focus — but did not engage further. Possible hesitation or distraction.
high[2026-06-29]Sari returned to /tuote/vpn-pro and /tietoturva for the third time, clicking VPN Pro again without converting. This repeated high-intent visit pattern over multiple weeks without purchase signals a strong but stalled buying intent.
→Proactively reach out to Sari with a personalised offer or limited-time discount on Delia VPN Pro, as she has clicked the product three times across four weeks without converting, indicating high intent that needs a final nudge to close.